Gary Winchester

Marketing with a Social Perspective

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Strategic marketing consultant training the right people for the right role, guiding them down the road of implementation and analyzing data along the way.

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Keynote Mobile App Update

This Keynote mobile app update is awesome. I have to say I appreciate this app because I enjoy creating presentations and sharing them. 

I am excited to test out this new update, but I really like what has changed. For starters the ability to Export to PPTX format is huge. I like the idea of being able to illustrate on slides as I am presenting - could take out the need for a whiteboard. I tend to draw on paper or whiteboard while presenting but being able to do that this way is super cool.

My favorite feature though is the ability to share in “view only” mode. I will be giving this app ago very soon.

1 Password Mobile App Update

This is the craziest mobile app update I have seen in a long time. When you think you are done scrolling to see what has been updated it just does not stop. It is a reinvention of their app - pretty much sums it all up. 

I use 1 Password on my computer and phone to securely store personal and client information. It is extremely secure and easy to use - plus it’s free. I highly recommend this app if you want to store or generate passwords or credit cards. 

Thanks for reading! If this has helped you please share or comment below to share your thoughts with me.

Check out Engaget has to say about this update.

I am sharing this not because I agree with it but for three simple reasons.

  1. The response time. If you look at this infographic you can clearly see the focus of a brand on social networks is to post content rather than reply to people, which means engagement is not top of mind. That is a shame because engagement is the number one thing you can do to increase your reach. Let me clarify - engagement is not about posting content it is about replying to people’s comments. The focus is all wrong here.
  2. Twitter. This is solely my opinion so take it for what it’s worth to you. I have found far more engaging conversations on Twitter than any other network because I can engage one on one. For me Facebook is a message to the mass of likes then an attempt to reply to each comment is extremely difficult - although they added the reply button. On Twitter I can post to the mass of followers I have but still carry on a conversation with each one individually rather than in a group setting. For me I see the growth in Twitter as a sign that people are beginning to get it.
  3. Did anyone else notice the number of fans on Facebook? 7 million and 10 million - yeah right! Most brands I know, that do not have an internal marketing team managing Facebook has less than 500K likes. The only one I know of currently with over 1 million is the K-LOVE Radio Facebook Page. That is about 10% of their weekly listening audience. One thing I gotta say about them is that they focus on responding as much as posting, which is better than most brands.

In 2014 I would love to see a shift in company or organizations social mentality go from content driven to response driven. One day brands will realize the consumer has a majority of power and they do not. 

Here is my little secret: Successful social marketing takes 100% effort from the brand and 100% effort from the customer. It the brand puts forth 100% effort but the customers don’t then you see the brands focusing on content creation, but if the customer engages that inspires the brands to do the same.

Note to the customer: First we are all customers so when your favorite brands post content - engage. It’s the “do unto others” principle, apply it and you will see it benefit you.

Thanks for reading! If this was helpful please share it with your friends and let me know.

Let me begin by saying - I spend much more time on social networks, content creation (blog writing, audio scripting, video scripting and social) and looking over analytical data than 60 minutes a day. Two reasons why.

  1. You cannot rush good content. The fact that people think you can do all this in 60 minutes a day baffles me because if you want to be heard you have to create quality content - not focusing on quantity. Quality takes time. 
  2. I am constantly reading for research, even if it’s on a social network, blog posts or within analytics. For me knowledge is a necessity, it helps me help companies and organizations.

Just to be clear, I also create content for clients. Working for clients takes time because I have to take the following steps to be effective for them.

  1. Learn as much about their business, products, services, locations, staff and customers as possible in the first two weeks of working with them.
  2. Create a strategy that includes all marketing assets, how each asset should be used and when that asset will be used.
  3. Build a team, in a perfect world it would be an internal team, of content creators for specific networks. 
  4. Train a team to effectively manage the marketing and take the steps to reach the marketing goals.
  5. Implement the training through consultation and through project management - providing progress reports that include analytical data.

In a perfect world every client would be able to afford to take every step, but each business has it’s budget limitations. Although mostly it’s due to lack of knowledge.

Also, I wanted to clarify that you can manage your content and analytics in 60 minutes per day, but make sure you are focus on quality.

Thanks for reading! If this has helped you, or confused you, please let me know. 

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